Get ready to evaluate and optimise your creative
In order to launch our self-serve ad testing solution, you will need the following information:
| Purchase Order/reference | If you plan on running multiple ad tests, you may find it easier to raise a purchase order in order to simplify the fulfillment process. If you do not use purchase orders, then we recommend providing a reference that we can use when we bill you. Alternatively, you may type in 'None' or 'N/A'. |
| Target sample/audience | If you're not using a general population sample (or a sample you or your Kantar team have previously set up) you will need to contact us to request your sample, prior to launching your project. |
| Up to three key messages that each ad is trying to convey to the audience | Each message should be about the brand i.e. what the ad communicates about the brand and a simple statement/s. Use language which a consumer will easily understand and ensure that it is NOT a direct quote from the ad. Be careful to only include single-minded statement/s, i.e do not add statements which contain two messages, as you won’t know which one the consumers are responding to. |
| Media file/s to test | The media that you would like to test should be in the correct format. |
| Your media type, relevant to static only | Media type, choose from:
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| Your media type, relevant to digital only | Whether you want to test in-context (within social media pages) or out of context (video/display ads)
No additional inputs needed for
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| Device type - test on mobile or desktop, relevant to digital only (other ad types are tested on a mix of devices) | Norms may not be available or equally robust everywhere, you may contact us for more information. |
Attributes featured in the ad | Take a note of who is shown in the ads - for example, adults, children, brand logo, celebrities. |