Understand pack performance using the KPIs that really matter

PackEvaluate helps you identify winning designs and optimise your packaging quickly. 

There are two PackEvaluate offers available on Kantar Marketplace to meet different needs:

• PackEvaluate screening efficiently provides a shortlist of the most promising packs from a large number of early-stage designs, with clear diagnostics to help improve them through further development.
• PackEvaluate testing allows you to understand how well your packs stand out in a competitive context and dive deeper into optimization opportunities at a fast pace.