Driving Meaningfully Different brand positioning for faster Strategic Intelligence NeedScope Positioner delivers strategic directions for sharpening dif...

Serviced only NeedScope Positioner is available as a serviced-only solution, supported by Kantar experts. 

Yes, define clear brand roles Yes. NeedScope Positioner quantifies emotional overlaps between brands and competitors, helping you define clear roles for...

Clear guidance on emotive territories and brand roles A NeedScope Positioner study maps brands into emotive territories and shows how each brand connect...

Help marketers develop Meaningfully Different brand positioning with faster strategic intelligence Aligned with Kantar’s Blueprint for Brand Growth and ...

Decision ready results available in as few as 2 weeks When you need to: Reinvigorate your brand, as markets or categories shift, by reviewing strategy...