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FAQs
General
Kantar Marketplace platform
18
What is Kantar Marketplace? | Kantar Marketplace Platform
Which solutions are available? | Kantar Marketplace Platform
Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform
Can I get a demo? | Kantar Marketplace Platform
How do I request a sample? | Kantar Marketplace Platform
See all 18 articles
Ad testing and development
Self-serve ad testing
7
Which media types can be tested as self-serve? | Self-serve ad testing
What inputs do I need to launch a self-serve ad test? | Self-serve ad testing
What types of ad tests is the self-serve solution best suited for? | Self-serve ad testing
Can my self-serve study include custom questions? | Self-serve ad testing
How many ads can I set up in one self-serve project? | Self-serve ad testing
See all 7 articles
Flexible ad testing, evaluation, optimisation (LINK+)
2
Which media types can be tested in LINK+? | LINK+
Can I compare the performance of Storyboards, TV and digital ads I test to my other ads? | LINK+
All ad testing solutions
13
What format does my content need to be in? | LINK Solutions
How do I interpret my results? | All ad testing solutions
Can I compare the performance of print, OOH, POS ads I test to my other ads?
What are percentiles? | LINK Solutions
Why do you use percentiles? | LINK Solutions
See all 13 articles
LINK AI
9
What is LINK AI? | LINK AI
What is Analyser module? | LINK AI
Which brand category should I select? | LINK AI
What if my media file is too large to process? | LINK AI
What is LINK AI for Digital? | LINK AI
See all 9 articles
Innovation and product development
Concept AI testing
8
What is ConceptEvaluate AI testing? | ConceptEvaluate AI
Is ConceptEvaluate AI a replacement for ConceptEvaluate? | ConceptEvaluate AI
Can ConceptEvaluate AI evaluate concept insights? | ConceptEvaluate AI
How many concepts can be tested? | ConceptEvaluate AI
What format should my concepts be in? | ConceptEvaluate AI
See all 8 articles
Concept testing
10
What is concept testing? | ConceptEvaluate
How many concepts can be tested? | ConceptEvaluate
Can I specify which concepts are shown together? | ConceptEvaluate
How quickly can I get my results? | ConceptEvaluate
What format does the concept need to be in? | ConceptEvaluate
See all 10 articles
Idea testing
12
How is an idea different from a concept? | IdeaEvaluate
What format should my idea(s) be in? | IdeaEvaluate
When should IdeaEvaluate be used? | IdeaEvaluate
What kind of ideas can be tested? | IdeaEvaluate
How many Ideas can be included in the study? | IdeaEvaluate
See all 12 articles
Packaging testing
10
When should I use package testing? | PackEvaluate
How many packs can be evaluated? | PackEvaluate
Can I have two benchmark/control packs (competitor pack/current pack)? | PackEvaluate
What if I have more than three packs? | PackEvaluate
What if I don't have a benchmark/control pack? | PackEvaluate
See all 10 articles
Media planning and effectiveness
Digital media optimisation
7
What format do my ads need to be in? | Context Lab
How many ads can I compare? | Context Lab
What are my ads being compared to? | Context Lab
How much does a Context Lab study cost? | Context Lab
What results can I expect? | Context Lab
See all 7 articles
Consumer and retail trends
Global trend reports
0
Brand insights
Brand Equity Measurement
4
What is BrandEvaluator? | BrandEvaluator
When should I use BrandEvaluator? | BrandEvaluator
How is this solution different? | BrandEvaluator
Which markets is BrandEvaluator available in? | BrandEvaluator
Creative Mix Optimisation
10
What is BrandCampaign? | BrandCampaign
When should I use BrandCampaign in the context of a media plan? | BrandCampaign
What types of ads can I test? | BrandCampaign
How many ads can I test? | BrandCampaign
What sample size is needed? | BrandCampaign
See all 10 articles